What is a highlight viewer on facebook3/28/2024 ![]() ![]() But don't worry! Even though precise targeting might be a bit trickier, there's a silver lining – you can now reach specific audiences interested in your brand at lower rates. Why? Well, it turns out that data challenges linked to iOS updates and third-party cookies are shaking things up. In the third quarter of 2022, the cost of Facebook ads dropped by a cool 18%. It's worth noting, as this is when you may reach your maximum potential to grab your target audience. When does the highest Facebook traffic occur?Ī recent study found that the highest global Facebook traffic occurs on Wednesday and Thursday, from 11 a.m. It should come then as no surprise that the vast majority of marketers use the social network as an essential digital marketing platform. We all know that Facebook Ads are fundamental to most marketing strategies not just in the UK but on an international scale - with the capacity to reach the billions we've already discussed. 93% of Social Media Marketers use Facebook Ads If you want to learn about the current advertising statistics and trends, keep reading below. The world of Facebook Ads is ever-expanding as it grows with every year, and 2024 is no exception. The average revenue per Facebook user worldwide is $11.23, which keeps increasing every quarter. Now that we've had a more in-depth look at the trends behind those who use Facebook, it's now time to turn our attention to the platform itself, as we dive into the statistics behind Facebook advertising in 2023.įacebook's average revenue per user is $11.23 In the UK, daily usage is about 42 minutes. On the other side of the pond, American users are estimated to spend about 33 minutes on Facebook daily. The estimation suggests the UK will have nearly 50 million Facebook users by the same year. By 2027, it is projected that the portion of monthly active Facebook users will surpass 70.5% of the overall digital population. The remaining 43 million use Facebook at least once a month. Of the total online population of the UK (an estimated 60 million), only an estimated 19.14 million people do not use Facebook. ![]() The platform usage among Millennials has slightly declined, dropping from 75% in late 2021 to 69% in November 2022.įacebook is used more than once a day by 45% of UK monthly active users In contrast, only 37% of Gen Z users are active on Facebook. Millennials continue to favor Facebook, with 69% using it compared to other social media platforms. Following closely, the second-largest audience group was men aged 18 to 24 years.Īnd 6.6% of Facebook users fall into the 65+ age group. In January 2023, it was discovered that the largest audience on Facebook comprised men aged 25 to 34, making up 17.6 percent of the global user base. Users aged 65 years and older are using the platform As the site constantly increases and expands, these numbers are sure to only go up. In that same minute, more than 510,000 comments are made, there are 293,000 status updates, 136,000 photos are uploaded, and a whopping 4 million posts are liked. That means that just under a quarter of the world's population of over 8 billion are daily active users!Ĥ00 users sign up to Facebook every minute Projections suggest that by 2027, the proportion of the digital population engaging with this social network is expected to rise to approximately 75%.Ģ.085 Billion users, on average, visit Facebook every day In fact, in 2022, around 71.43% of internet users in the United States were regular Facebook users. population currently sits at 339.9 million, with an estimated 175 million people in America that have an account on Facebook. Out of the total estimated UK population of 67.82 million, approximately 34.4 million people are active Facebook users - approximately 50.69% of the total UK population.ĥ1.48% of the entire U.S. Just over 50% of the entire UK population are Facebook users That's approximately 22% of India's total population of 1.428 billion. India boasts a seriously impressive stat of a total of 314.6 million Facebook users. ![]() While it may be surprising, only 5.74% of Facebook users come from the U.S. India leads the world in total Facebook users These three are then followed by recipes and pet clip accounts. The top 3 most viewed Facebook Pages are viral trend posters like LADbible, UNILAD and Lessons Learned in Life. LADbible has 140.4M content viewers in the U.S. ![]() This is an increase from 12 months prior in Q3 2021 when they had 2.91 billion users. There are 3.049 Billion Monthly Active Users on FacebookĪs of Q3 2023, there are 3.049 billion monthly active users on Facebook, making it the largest app in the world. ![]()
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